Introduction
Diversity
abounds in Asia. With a multitude of races, languages and
religions, Asia is a cornucopia of cultures. This site
features four of the major countries, China, Hong Kong,
Japan and Taiwan. With the exception of Japan, each country
falls into the same categories of Hofstede’s Model
where Individualism is low and Uncertainty Avoidance is
high. However, Japan ranks higher in the Masculinity category
than any of the other countries.
Asians
place a great deal of importance on relationships. The
building of long lasting relationships is tantamount for
business success in Asia. The concept of "saving face" is
inherent in this region. Asians will go to great lengths
to save face and avoid embarrassment. The lose of face
is not easily forgotten nor is it easily forgiven.
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